DIGITAL MEDIA INSTITUTE
Shaping Communication in a Connected World.
About
The Digital Media Institute cultivates the next generation of media professionals who are adept at using technology to inform, engage, and influence. We focus on developing digital literacy, content creation skills, and a strong ethical awareness. We Educate you in the principles of modern communication, Develop your content creation and analytical skills, provide pathways to Grow within the industry, and Empower you to become an influential and ethical storyteller.
Bachelor of Science in Information and Media Studies
Specializations
- Digital Media
- Media Entrepreneurship
- Strategic Communication
The Bachelor of Science in Information and Media Studies program at American Open University prepares students to navigate and lead in the dynamic landscape of digital information and media. This program blends information science with media practice, equipping graduates with the skills to create, manage, and analyze information and media content across various platforms. It emphasizes ethical standards, creative innovation, and a global perspective.
Program Info
Objectives
The Bachelor of Science in Information and Media Studies program aims to:
- Equip students with the technical and analytical skills to produce and manage digital media and information content effectively.
- Develop students’ ability to critically analyze media and information trends and their impact on society.
- Foster creativity and innovation in the design and production of media and information products.
- Cultivate ethical awareness and responsible practices in the use of information and media technologies.
- Prepare graduates for successful careers in media, information management, and digital content creation, adhering to industry best practices.
What you will learn
- Information Science Fundamentals: Data management, information retrieval, digital archiving, and information ethics.
- Media Theory and Practice: Media history, theory, production techniques (video, audio, web), and media analysis.
- Digital Content Creation: Digital storytelling, social media management, content strategy, and multimedia production.
- Media Analytics and Research: Audience analysis, data visualization, and media research methodologies.
- Digital Media Management: Project management, digital marketing, and media entrepreneurship.
Who you will become
- A Skilled Digital Content Creator: Proficient in producing engaging and impactful media content across various platforms.
- A Critical Media Analyst: Able to analyze media trends, audience behavior, and the social impact of media.
- An Ethical Information Manager: Committed to responsible information management and ethical media practices.
- An Innovative Media Strategist: Capable of developing and implementing effective digital media strategies.
- An Adaptable and Resilient Media Professional: Prepared to thrive in the rapidly evolving media and information landscape.
Where you will work
- Media Organizations: Television, radio, publishing, and online media companies.
- Digital Marketing Agencies: Creating and managing digital content for clients.
- Technology Companies: Developing and managing digital content and information systems.
- Government and Non-Profit Organizations: Communicating public information and managing digital outreach.
- Startups and Entrepreneurial Ventures: Launching and managing your own digital media or information-based businesses.
Additional information and resources
- Industries: Digital media, journalism, public relations, advertising, information technology, entertainment.
- Certifications: Google Analytics, Adobe Certified Professional, Social Media Marketing Certifications, Data Management Certifications.
- Career Trajectory: Digital Content Creator, Social Media Manager, Media Analyst, Information Manager, Digital Marketing Specialist, Content Strategist, Media Consultant.
American Open University is supported by these organizations
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American Open University does not discriminate on the basis of race, color, national and ethnic origin in its educational policies, admissions policies, scholarships, loan programs and other programs.
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